The Limited Edition
Pink Lens

A small expression of care. A way to create beauty and give back, together.

Shop Pink Edition

Total amount raised

$2,798

$0 $10,000 goal

10% of proceeds are donated to the Susan G. Komen Foundation for breast cancer awareness and research.

Written by Dominika Malczuk
Social Media Manager

Why We Made the Limited Edition Pink Lens

The Pink Lens began from a simple thought: we wanted to create something beautiful that could also help others.

Breast cancer has touched so many lives - our families, our friends, members of this community. When October came around, we wanted to do something real, not just post about awareness.

So we created a soft rose pink version of our Repurposed Disposable Film Lens and committed 10% of every sale to breast cancer research and support.

The Idea Behind the Pink Lens

This lens works the same way as our original Repurposed Disposable Camera Lens. We source the lens elements from old Fujifilm disposable cameras in Japan, then clean and adapt them for modern cameras. The result is the same soft, nostalgic look straight out of the camera.

The Pink Edition is unique in two ways: the stock was limited to only 500 units, and it was created with purpose, to support those whose lives have been affected by breast cancer.

It offers the same iconic look, but with a deeper meaning behind it.

Limited charity release

The response
we did not expect.

Retropia Pink Edition lens in a pink flat-lay with lip oil, perfume and a flower hair clip

The first launch sold out in just a few days. Customers began sharing their stories: photos taken with mothers in treatment, gifts for survivors, trips to visit family, quiet portraits of themselves during healing.

It became more than a product. It became a symbol of support and love. That is something we will always be grateful for.

Someone in a bright pink hoodie holding the Retropia Pink Edition lens up to the camera

Izabel P.

"It’s a lens with a story behind it, and that shows in the images."

Madeleine W.

"I used it to photograph my mom and I’ll cherish those photos forever."

A Sony camera with the Retropia Pink Edition lens held up against a desert sky

Amber B.

"Delivers that nostalgic Retropia look, while helping fund breast cancer research."

Where we are now

$2,798 donated,
and still going

We are now on our second restock of the Limited Edition Pink Lens, and because of the support from this community we have been able to donate to breast cancer research and support programmes.

That number is not just money. It is therapy sessions. It is travel support for treatment. It is early detection programmes. It is real, practical help.

10% of every sale
Donated to the Susan G. Komen Foundation for breast cancer awareness and research.
500 units a batch
Small runs, made while people keep connecting with the meaning behind it.
The Original comes free
Buy the Pink Edition and the original Retropia lens is included.

Shop Pink Edition

Why it is still available

We will keep making small batches as long as people continue to connect with the meaning behind it, and as long as we can continue donating from each sale.

This is not about pushing a product. It is about continuing something good, together.

If you would like one

If the story behind this lens resonates with you, you can find it below. To make it even more meaningful, when you buy the Limited Edition Pink Lens we include the original Retropia lens for free. We want the experience, the story and the purpose to be shared.

If not, we are still grateful you are here. This community means a lot to us.